This week’s music meeting was special for two reasons. The first reason being it was a first time for new recruit Matt, who joins us from Bauer Radio. Matt joins us as a Music Profiler which means we’re expecting big things from him in future meetings! The second reason is…the sweet bowl was topped up prior to the meeting. Yes, it was music and Werthers Originals galore. Here’s what was covered this week.
Alexandra Burke – Let it go. If Alexandra was a sweet she’d be a Liquorice Allsort. Some people love her but for others it’s just not to their taste. Her latest single is another dance number, mixing electro house beats with the vocals we’ve come to expect from the X-Factor winner. The outcome is a fun tune that suits the summer perfectly, and we reckon if you’ve not had Liquorice in a while, it’s worth trying again to see if you like it.
Cheryl Cole – Call my name. Being the nation’s sweet heart, it goes without saying that if Cheryl was a sweet she’d be a packet of Love Hearts. This miniature treat has produced another fun tune for summer, and while it doesn’t quite blow you away at first, it’s definitely a grower.
Coldplay ft Rihanna – Princess of China. This partnership can only be described as a packet of Werthers Originals with an Anaseed Ball thrown in. The Werthers represent Coldplay because they’ve been around for ages…and the Anaseed Ball represents the firey attitude that the Bajan pop-queen adds to the mix. ‘Princess of China’ isn’t what you’d normally expect from Coldplay but that’s not a bad thing. Both artists complement each other well and together they’ve created a really interesting and enjoyable track.
Emeli Sande – My kind of love. Emeli is like Hubba Bubba because she’s incredibly sweet and she won’t be going away any time soon. Emeli first appeared on the scene in hits for Chipmunk and Wretch 32, and has since made a name for herself as a solo artist. She has an incredible voice and ‘My kind of love’ is everything you’d expect from this amazing talent.
Maroon 5 – Payphone. Maroon 5 are like a packet of Pop Rocks…because they are a pop-rock band…genius. It can be argued that there’s no longer anything ‘rock’ about them, and this song is just as poppy as their last single, ‘Moves like Jagger’ (though not many people have heard of that one…). This song divided the team but there’s no doubt it will please the chart listeners.
Rudimental – Feel the love. It’s difficult to compare Rudimental to a sweet as they’re new on the scene, but if you imagine walking through a train station and a promo team hand you a free taster of the latest Haribo, that’s what this song feels like. It’s a nice surprise and definitely makes you feel good. In fact it’s the feel good song for the summer, and Zane Lowe rightfully featured it as his song of the week.
Scissor Sisters – Only the horses. Scissor Sisters are without a doubt a packet of Rowntree’s Randoms. They’re an eccentric bunch of characters that have been away for a few years but now they’re back with ‘Only the horses’. They’ve had some help from superstar DJ Calvin Harris for this one and it’s worked well. It’s a different direction from their previous stuff as it’s a lot more dancey and less disco-ey, but it’s yet another feel good summer anthem.
Finally we have Wretch 32 & Ed Sheeran with ‘Hush little baby’. This collaboration is like a chocolate eclaire, or a quality street, or a mint humbug…basically anything which has a wrapper (wahey!). This song is about fatherhood, expecting your first child and the fear that it brings, so is fairly somber in tone. Sheeran adds typically pristine vocals for the chorus, and together Ed and Wretch have produced a slow, soothing song which is easy to listen to.
All in all it was a great range of songs this week which managed to cover everyone’s tastes…we’re updating our client’s stations on a weekly basis to keep them up to date and fresh, so as always check back next week to see what’s new.